Thunder Arena is a large-scale music festival held in March 2026, featuring some of the most prominent artists in Vietnam. In this project, I was responsible for developing the Key Visual, Logo, and a cohesive Poster System that runs consistently throughout the event. The visual direction was built around the dual concept of “Thunder” and “Arena” — combining the raw, explosive energy of lightning with the immersive atmosphere of a live performance stage. Through dynamic compositions, high-contrast lighting, and bold typographic treatments, the design aims to capture the intensity, rhythm, and electrifying experience of the festival.