Rang Brunch is organized as a "Mini-Expo" event centered around the theme of "Specialty Coffee," combining music entertainment, mixology, and the enjoyment of delicious food in a minimalist spirit, within a creative and modern event space, embodying the atmosphere of a "Street Brunch" while still reflecting the "Minimalism" philosophy pursued by Rang Rang Coffee. Based on the natural coffee bean imagery of Rang Rang, InSpace has created the character "Mr. Rang" to embody the spirit of "Rang Brunch" personifying it as a human figure to serve as a guiding presence throughout the customer's experiential journey within the event's visual identity. The character of Mr. Rang is customized to adapt to various activities and expressions, enabling the conveyance of messages and storytelling within the event's branding system to become emotive, cohesive, and easily accessible to the participants.